AI agents are rewriting the GTM playbook.
Practical learnings on Claude Code and AI agents for B2B SaaS go-to-market. What works, what doesn't, and what's still emerging.
Recent Posts
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How I built a self-improving content agent with Eve on Vercel
A guide to building a self-improving content agent with Eve on Vercel: cron schedules, PostHog feedback, and the auth trap that breaks scheduled runs.
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How I self-hosted Buzz, Block's agent workspace, on Railway
A step-by-step guide to deploying a Buzz relay on Railway and connecting Block's desktop app, with the gotchas the AI-generated guides get wrong.
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What a 32-year-old research paper taught me about the success of AI initiatives
A 30-year-old research framework reveals why AI implementations fail. Five questions to surface frame incongruence before deployment begins.
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How a Company Brain structures AI agents across GTM
Build a Company Brain that keeps every AI agent aligned. An open-source AI agent team structure for B2B startups across marketing, sales, PMM, and CS.
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How Pencil and Claude Code closed the content pipeline gap
Graphics were the missing piece in our signal-driven content strategy. A design MCP server inside Claude Code completed the pipeline from signals to published post.