Track Competitors on LinkedIn

Monitor competitor posts and engagement to anticipate moves and adjust campaigns faster.

Competitive Messaging Genius – Sample Output. Comparison of Ping Identity, Lumos, and Veza vs. Okta: Messaging themes, tone, and differentiation insights.
Competitive Messaging Genius – Sample Output. Comparison of Ping Identity, Lumos, and Veza vs. Okta: Messaging themes, tone, and differentiation insights.

🧠 What This Agent Does

GPT-driven workflow that ingests public LinkedIn company profile content (About, headline, recent posts) and compares it to your positioning. It extracts:

  • Core messaging themes
  • Tone classification (technical, business value, fear/security risk, etc.)
  • Overlap with your narrative
  • Differentiation opportunities you can exploit.

Relay.app handles the automation and orchestration

🎯 Ideal For

  • Product marketing refining positioning
  • Founders watching narrative drift
  • GTM teams prepping launches or rebrands
  • Agencies/analysts doing landscape scans

🛠 Stack + Inputs

  • Tool: Relay.app (workflow + AI steps)
  • Input Required:
    • Your company name + positioning
    • 3–5 competitors with homepage URLs
    • Sources to scan (e.g. homepage, LinkedIn, blog)
  • Output:
    • Competitor Name
    • LinkedIn Profile URL

💬 How It Works

Automated LinkedIn competitor monitor:

  • Runs monthly on a schedule you set
  • Grabs each competitor’s newest posts
  • AI flags their priorities and engagement patterns
  • Sends you a detailed email report per competitor with content‑strategy insights.

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Competitive Messaging Genius – Sample Output. Comparison of Ping Identity, Lumos, and Veza vs. Okta: Messaging themes, tone, and differentiation insights.

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